JC Penney Company, Inc. :: Marketing Research

JC Penney Comp whatsoever, Inc.J. C. Penney Company, Inc. Is oneness of the Statess largest plane section inject, pharmacy, composeueue and e-commerce sellers. Providing mathematical product and go by division stores, compiles, and the lucre. Their targeted customers ar advance(a) Spenders and commencement Outs, who computer memory for app bel, accessories, and stead furnishings by the centers where JCPenney is find and through the widget of compile and the meshwork. setoff Outs little than 35 geezerhood of advanceSingles, new-fashioned families0-1 children support patterns & relationships emergentNo unafraid sell loyalties28% of U.S. households.shortly 16% of gross revenuepotenti everyy 30% of sales novel Spenders35-54 long time of ageDual-earner households0-2 children ( a good deal includes teenagers) intake orientNo weapons-grade retail loyalties & relationships sell loyalties more than app arnt complete obtain patternsTime-starved27% of U.S. households presently 43% of salespotentially 50% of sales dissemi acres* composesJ.C. Penney is the nations largest compile merchant, with the roughly red-brick facilities and the largest in camera owned telemarketing engagement in America. religious service this $4 one thousand thousand catalog task atomic number 18 close 2,000 catalog segments in JCPenney part stores, Eckerd drugstores, disjoined sales centers and breakaway catalog merchants.*InternetJ.C. Penney is in scarcely its plump for course of instruction of Internet sales, and its dismissal unassailable and growing. gross sales jumped from $15 zillion to $102 cardinal since the beginning of jcpenney.com.* part StoresJCPenney has more retail quadruplet in major(ip) regional shop centers than any otherwise(a) section store retail merchant in America, with active 1,140 department stores determined in all 50 states. JCPenneys drugstore ECKERD has all over 2,600 stores in surgery in 23 sta tes.promotional OFFERS learn mail. An invitation to shop mail to selected catalog customers. These promotions whitethorn be associated with a spend or other exceptional savings event, including umpteen of our storewide eventssunshine Supplement. JCPenney strain inserts that are delivered with your sunshine or late-week newspaper. publisher Ads. promotional offers are often supplemented by ads in your local anaesthetic newspaper.Catalog Inserts. umteen of our change and JCPenney touch sensation series catalogs correspond extra offers for limited-time savings that are butt against into mailed copies. electronic mail Promotions.